OTR – The Film

I wanted to experiment with a brand that already had high-quality, high-res product photography available online. Outfitters was the perfect choice: their catalog offered clean, detailed shots of dresses and jumpsuits that could be repurposed for something bigger. Plus, being a local brand, it felt right to test how far their existing visuals could go. I pulled a handful of their product images (see samples below) and reimagined them beyond flat e-com displays. Through AI-driven styling, scene creation, and consistent grade, the pieces were placed into lifestyle contexts, somewhere in Europe; giving OTFR a campaign-ready presence without the need for a full studio shoot. Outfitters, if you reading, let's make more of them!